Updated November 2025
This Privacy Policy sets out our commitment to protecting the privacy of personal information provided to us, or otherwise collected by us, offline or online, including through our website (Site). In this Privacy Policy, we, us or our means Sleep Electric.
The types of personal information we may collect about you include:
your name;
your contact details, including email address, mailing address, street address and telephone number;
your age and/or date of birth;
your credit card details;
your demographic information, such as postcode;
your preferences and/or opinions;
information you provide to us through customer surveys;
details of products and services we have provided to you and/or that you have enquired about, and our response;
your browser session and geo-location data, device and network information, statistics on page views and sessions, acquisition sources, search queries and browsing behaviour;
information about your access and use of our Site, including through cookies and communications with our Site;
additional personal information you provide to us directly or indirectly through your use of our Site, associated applications, associated social media platforms and/or accounts from which you permit us to collect information; and
any other personal information requested by us or provided by you or a third party.
We may collect these types of personal information directly from you or from third parties.
We may collect, hold, use and disclose personal information for the following purposes:
to enable you to access and use our Site, associated applications and associated social media platforms;
to contact and communicate with you;
for internal record keeping and administrative purposes;
for analytics, market research and business development, including to operate and improve our Site, associated applications and associated social media platforms;
to run competitions and/or offer additional benefits to you;
for advertising and marketing, but only where permitted by law and only where you have provided valid consent;
to comply with our legal obligations and resolve any disputes.
We may use your personal information (such as your name, email address or phone number) to create customer lists for advertising purposes. These lists may be uploaded in hashed or encrypted form to advertising platforms, such as Google Ads, to match our customers with users of those platforms.
We will only use your personal information for advertising or remarketing where you have expressly consented.
We never use sensitive information for advertising, customer matching, profiling, or marketing. Sensitive information includes (but is not limited to) health information, racial or ethnic origin, sexual orientation or gender identity, religious or philosophical beliefs, political opinions, trade association memberships and criminal history.
You may opt out of having your information used in customer match lists or advertising at any time by contacting us at info@sleepelectric.com.au.
Any information shared with third-party advertising platforms is handled in accordance with their privacy and security policies and is used solely for matching.
We may disclose personal information to:
third-party service providers for the purpose of enabling them to provide their services (including IT services, data storage, web-hosting, server providers, payment systems operators, professional advisors and marketing or advertising providers);
our employees, contractors and related entities;
our existing or potential agents or business partners;
sponsors or promoters of any competition we run;
parties to whom our business or assets may be transferred;
courts, tribunals and regulatory authorities where required by law;
law enforcement officers, in connection with any actual or prospective legal proceedings, or in order to establish, exercise or defend our legal rights;
third parties who assist us in providing information, products, services or direct marketing to you (subject to your marketing preferences and consents);
third-party data processors such as Google Analytics.
We may store personal information overseas. Where we disclose your personal information to an overseas recipient, we will only do so where:
you have provided consent;
the country has privacy laws substantially similar to the Australian Privacy Principles; or
we take reasonable steps to ensure the overseas recipient protects your information in accordance with the Australian Privacy Principles.
We will never disclose sensitive information overseas for advertising or marketing purposes.
Sensitive information is a subset of personal information that requires a higher level of protection. Sensitive information includes information relating to racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union or professional association memberships, sexual orientation or practices, criminal records, health information and biometric information.
We only collect, hold, use and disclose sensitive information for the following purposes:
any purposes to which you have explicitly consented;
the primary purpose for which it is collected;
secondary purposes directly related to the primary purpose, including sharing with third parties reasonably necessary to provide our services;
contacting emergency services, or your nominated contacts, where we reasonably believe there is a serious and imminent risk to the life, health or safety of you or another person and it is impracticable to obtain your consent;
if otherwise required or authorised by law.
Sensitive information is never used for advertising, customer matching, profiling or any form of marketing.
Choice and Consent: By providing personal information to us, you consent to our collection, use and disclosure of your personal information in accordance with this Privacy Policy. You may withdraw consent at any time by contacting us.
Information from Third Parties: If we receive information from a third party, we will protect it in accordance with this Privacy Policy.
Restrict: You may choose to restrict the collection or use of your personal information.
Access: You may request details of the personal information we hold about you.
Correction: You may request that we correct personal information that is inaccurate, out of date, incomplete or misleading.
Complaints: If you believe we have breached the Australian Privacy Principles, you may contact us. We will investigate and respond to your complaint in writing.
Unsubscribe: To unsubscribe from our communications, contact us or use the opt-out link provided in our emails.
We are committed to ensuring that the personal information we collect is secure. We have implemented suitable physical, electronic and managerial procedures to safeguard personal information and protect it from misuse, interference, loss and unauthorised access, modification and disclosure.
However, no method of transmission over the internet is completely secure. Any transmission of personal information is at your own risk.
We may use cookies on our Site to enhance your experience. Cookies may enable third parties, such as Google or Facebook, to display our advertisements on their platforms as part of our retargeting campaigns.
If personal information collected via cookies is combined with other identifiable information, we treat it as personal information in accordance with this Privacy Policy.
We may also use web beacons to monitor visitor behaviour and collect data about the use of our Site.
Our Site may contain links to external websites. We are not responsible for the privacy practices of these websites. This Privacy Policy does not govern any information you provide to third-party sites.
We may update this Privacy Policy at any time by publishing a revised version on our Site. We recommend checking our Site regularly to ensure you are aware of our current Privacy Policy.
Sleep Electric
Phone: 1800 600 600
Email: info@sleepelectric.com.au
Last updated: November 2025
